Every methodology has its own pros and cons. Therefore, select your copy that fits your business model. A few business models opt for long copy due to its very nature and others opt for short copy as they gain more if they maintain their copy short and simple. This you can understand after some research. But, the important thing to understand here is that - it should be short enough to be exciting and long enough to cover the fundamentals. That is the key.
Long copy models are very communicative and complete in nature. Don't make it long for the sake of being long. Make it long undoubtedly if you want to provide as much information as is needed to make the sale. If your products or services are of such a nature that they need to be given details, highlighted, then long copy is ideal for it. It allows your prospective visitors to get clarity on some of their queries and doubts by reading the readily available information. This will allow them to act fast on taking decision to think about your offers. Moreover, long copy models are search engine friendly too as those are rich in keywords.
The short copy too has its own advantages. The visitors surfing the web generally pay their attention for a very small time. These visitors generally don't like to stay at one site and pay attention to what the site says. Therefore, for such visitors, short and simple sales copies are very much appropriate. Short copy is more easily reached to sleeker page presentation. You will have a good impact for your page, if you can manage to put some useful links to it.
It was observed from a study that most of the people on a site don't like to read after the first 300 words. So, can we say that the short copy has won? Certainly not. The people who continue to read beyond 300 words mark will usually stay on until 3000 words! If you want to decide between a short sales copy and long sales copy, testing your page is one way to find what works healthier for your definite niche market. Choosing one of these copies just like that is foolish. Your clientele are the right people to decide it. Therefore, just get your copy tested on live website. But, you need to keep in mind that while testing these copies, the other aspects of the page need to be maintained constant for all copies. Happy testing!
Long copy models are very communicative and complete in nature. Don't make it long for the sake of being long. Make it long undoubtedly if you want to provide as much information as is needed to make the sale. If your products or services are of such a nature that they need to be given details, highlighted, then long copy is ideal for it. It allows your prospective visitors to get clarity on some of their queries and doubts by reading the readily available information. This will allow them to act fast on taking decision to think about your offers. Moreover, long copy models are search engine friendly too as those are rich in keywords.
The short copy too has its own advantages. The visitors surfing the web generally pay their attention for a very small time. These visitors generally don't like to stay at one site and pay attention to what the site says. Therefore, for such visitors, short and simple sales copies are very much appropriate. Short copy is more easily reached to sleeker page presentation. You will have a good impact for your page, if you can manage to put some useful links to it.
It was observed from a study that most of the people on a site don't like to read after the first 300 words. So, can we say that the short copy has won? Certainly not. The people who continue to read beyond 300 words mark will usually stay on until 3000 words! If you want to decide between a short sales copy and long sales copy, testing your page is one way to find what works healthier for your definite niche market. Choosing one of these copies just like that is foolish. Your clientele are the right people to decide it. Therefore, just get your copy tested on live website. But, you need to keep in mind that while testing these copies, the other aspects of the page need to be maintained constant for all copies. Happy testing!
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