What is Mobile Marketing and is it right for your business? Mobile Marketing can come in many forms; ad campaigns, text coupons, discount offers, and new product previews.
A mobile marketing business can generate new leads, customers, and sales.
Using text messages as a means to the consumer gives a response rate six times higher than email.
Mobile coupons are projected to grow from 2.
3 billion this year to 66.
9 billion in 2013.
Consumers, especially young consumers, are becoming more and more digital.
And the response to mobile ads & offers has been phenomenal.
So why should Mobile Marketing be the next logical step in business? Because it gives merchants a way to communicate with consumers on a more personal level.
You know the saying "If they like you, they'll buy from you".
As a consumer, getting personal service makes you feel special and puts you at ease.
It gives you confidence in the company and its product.
Makes you feel like they care about your happiness, not the bottom line.
Running an effective mobile marketing business campaign will give the consumer all these feelings and accomplish it in this new 'digital world' we live in.
From my experience as a consumer, I am excited to get text messages with coupons and offers that only mobile members receive.
I regularly get texts from a popular retail store giving me discounts when there isn't a sale or holiday event.
I feel like they are presenting me with an insider's discount and my own personal shopping day! Every girl's dream, right? I can certainly see why mCommerce has almost limitless possibilities.
Now back to the original question: Is Mobile Marketing right for your business? Here are some points to consider and questions to answer:
I recommend utilizing sites like Amazon to find some helpful books on the subject.
I hope this helps you do tomorrow's business today.
A mobile marketing business can generate new leads, customers, and sales.
Using text messages as a means to the consumer gives a response rate six times higher than email.
Mobile coupons are projected to grow from 2.
3 billion this year to 66.
9 billion in 2013.
Consumers, especially young consumers, are becoming more and more digital.
And the response to mobile ads & offers has been phenomenal.
So why should Mobile Marketing be the next logical step in business? Because it gives merchants a way to communicate with consumers on a more personal level.
You know the saying "If they like you, they'll buy from you".
As a consumer, getting personal service makes you feel special and puts you at ease.
It gives you confidence in the company and its product.
Makes you feel like they care about your happiness, not the bottom line.
Running an effective mobile marketing business campaign will give the consumer all these feelings and accomplish it in this new 'digital world' we live in.
From my experience as a consumer, I am excited to get text messages with coupons and offers that only mobile members receive.
I regularly get texts from a popular retail store giving me discounts when there isn't a sale or holiday event.
I feel like they are presenting me with an insider's discount and my own personal shopping day! Every girl's dream, right? I can certainly see why mCommerce has almost limitless possibilities.
Now back to the original question: Is Mobile Marketing right for your business? Here are some points to consider and questions to answer:
- Create something valuable.
This might be the easiest point.
Coupons in today's economy are of great value and mobile coupons will reach consumers in real-time as opposed to snail mail. - Create an interactive task.
Everyone likes to have fun.
Send a text to customers giving them a fun task or activity to do on your website, in your establishment, etc. - Most important; Get started.
Marketing campaigns have evolved from newsletters to social media sites to mobile.
Keeping up with the tastes and trends of consumers is good business sense.
And most certainly will lead to sales. - What is the goal of your mobile campaign? Are you introducing a new product, offering bargains, or trying to get to know the customer?
- What type of consumer are you trying to reach? What kind of mobile device and features do they use?
- How much are you willing to spend on the campaign?
- What would you consider to be a successful outcome to the campaign?
I recommend utilizing sites like Amazon to find some helpful books on the subject.
I hope this helps you do tomorrow's business today.
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