I often wonder if women's skin is anywhere as clean as their brains. I only wonder because I know so many cosmetic companies are in the business of brainwashing.
As a dermatologist who never lost his passion for skin, I see the brainwashing effects on a daily basis. Seven out of 10 women who visit my clinic are only too happy to declare their "skin type" when they see me. My children patients never utter those words during their appointments and the only type my male patients have are of the blonde or brunette persuasion.
It's time women stopped making themselves such an easy target. Deceitful skincare companies go after you harder than your children or male counterparts because you're the ones willing to take the bait time and time again. Why? Because you're desperate.
I don't blame you, either. You're desperate because you want — and deserve — to look your best, but short of going under the knife, can't find the solution. You're desperate because you spend your hard-earned money on product after product only to get broken promise after broken promise. You're desperate because the cosmetic industry made you that way and wants to keep you that way.
The time has come to finally take the targets off your backs, ladies. Take the time to educate yourselves on what works and what doesn't work in the fight against aging. Read the fine print in the advertisements. Ask yourself if the claims these companies are making have any scientific merit. Decide if you're putting your money into pretty packaging or high-grade ingredients.
I couldn't think of a better day than April Fool's Day to ask women to stop playing the fool and, in effect, finally make a fool of deceptive cosmetic companies.
Dr. Zein Obagi
Visit us on the web at: http://www.zoskinhealth.com
Twitter: http://www.twitter.com/ZOSkinHealth
As a dermatologist who never lost his passion for skin, I see the brainwashing effects on a daily basis. Seven out of 10 women who visit my clinic are only too happy to declare their "skin type" when they see me. My children patients never utter those words during their appointments and the only type my male patients have are of the blonde or brunette persuasion.
It's time women stopped making themselves such an easy target. Deceitful skincare companies go after you harder than your children or male counterparts because you're the ones willing to take the bait time and time again. Why? Because you're desperate.
I don't blame you, either. You're desperate because you want — and deserve — to look your best, but short of going under the knife, can't find the solution. You're desperate because you spend your hard-earned money on product after product only to get broken promise after broken promise. You're desperate because the cosmetic industry made you that way and wants to keep you that way.
The time has come to finally take the targets off your backs, ladies. Take the time to educate yourselves on what works and what doesn't work in the fight against aging. Read the fine print in the advertisements. Ask yourself if the claims these companies are making have any scientific merit. Decide if you're putting your money into pretty packaging or high-grade ingredients.
I couldn't think of a better day than April Fool's Day to ask women to stop playing the fool and, in effect, finally make a fool of deceptive cosmetic companies.
Dr. Zein Obagi
Visit us on the web at: http://www.zoskinhealth.com
Twitter: http://www.twitter.com/ZOSkinHealth
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