Rich media has developed as part of our lives in so many ways.
On TV rich media can be seen flowing together as a pop up on the bottom of your favorite show displaying upcoming events or a number to call for more information.
YouTube adapted this by putting advertisements on the bottom of their videos.
Becoming more creative to capture the attention of the visitor on the internet is the name of the game.
Rich media allows you to accomplish this task.
Rich media has been around on the internet since 1995.
The main objective of rich media is to create advertisements with which users can interact.
Now back 15 years ago rich media would consist of a mouse over effect on perhaps an image that would capture the users' attention.
This would give a form of interaction and the user would then click that image as the advertisement asked them to do as they are whisk away to a website that would promote a product or service.
In today's market Interactive media is cleverly disguised as an accessory blending on the webpage like an antenna on a car.
We know and see it but seldom get offended by its presents.
In most cases we click it to see what will happen.
These advertisements may include sound or video.
Common programming languages used to show rich media can be Flash, Java, DHTML or JavaScript.
An example is with the popular advertisement known as peel over ads.
These ads located on the top right corner of the webpage represent a page slightly peeled back showing a partial view of hidden page.
In many cases when you leave the webpage and do not click the top right corner to see the promotion a voice may interact with you shouting the word "Wait" as the peel over advertisement then displays.
The worst form of rich media that is disliked is a simulated help desk or operator that offers you a discount when you leave the website.
If an individual seriously wanted that product or service do you think they would now feel insulted? Many websites are employing this method of advertising but the problem is if the discount becomes expected the visitor will leave that site expecting a discount and not return.
A smarter way to encourage a closing sale would be to offer a free report with a discount offer if they join your opt-in-form newsletter.
In this article I have outlined what rich media is and how the internet monetizes it and what should be avoided.
On TV rich media can be seen flowing together as a pop up on the bottom of your favorite show displaying upcoming events or a number to call for more information.
YouTube adapted this by putting advertisements on the bottom of their videos.
Becoming more creative to capture the attention of the visitor on the internet is the name of the game.
Rich media allows you to accomplish this task.
Rich media has been around on the internet since 1995.
The main objective of rich media is to create advertisements with which users can interact.
Now back 15 years ago rich media would consist of a mouse over effect on perhaps an image that would capture the users' attention.
This would give a form of interaction and the user would then click that image as the advertisement asked them to do as they are whisk away to a website that would promote a product or service.
In today's market Interactive media is cleverly disguised as an accessory blending on the webpage like an antenna on a car.
We know and see it but seldom get offended by its presents.
In most cases we click it to see what will happen.
These advertisements may include sound or video.
Common programming languages used to show rich media can be Flash, Java, DHTML or JavaScript.
An example is with the popular advertisement known as peel over ads.
These ads located on the top right corner of the webpage represent a page slightly peeled back showing a partial view of hidden page.
In many cases when you leave the webpage and do not click the top right corner to see the promotion a voice may interact with you shouting the word "Wait" as the peel over advertisement then displays.
The worst form of rich media that is disliked is a simulated help desk or operator that offers you a discount when you leave the website.
If an individual seriously wanted that product or service do you think they would now feel insulted? Many websites are employing this method of advertising but the problem is if the discount becomes expected the visitor will leave that site expecting a discount and not return.
A smarter way to encourage a closing sale would be to offer a free report with a discount offer if they join your opt-in-form newsletter.
In this article I have outlined what rich media is and how the internet monetizes it and what should be avoided.
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