- 1). Set up several websites for the band. They should have a main website, as well as satellite websites on social networks to help them recruit fans.
- 2). Put together some swag. If the band has a CD, make sure it is well-mastered and has good graphics. Also design a good band logo, and print shirts and stickers.
- 3). Put together a press kit for the band. Take publicity photos, record a demo, write a bio including contact information, and put together reviews and articles endorsing the band and its music. Include business cards, a list of past gigs and an equipment page listing equipment the band uses.
- 4). Book shows for the band. Do about one or two shows a month in your city, and as many shows as the band has time for in surrounding areas. Don't burn them out, but try to play about three shows a month.
- 5). Meet with the band regularly. Try to meet with the band before or after practice every other week, and talk about shows and other decisions together. At the meetings, give the band feedback on what you see as their strengths and weaknesses, and discuss ways to continue developing their image and fan base. Also go to their shows as much as possible.
- 6). Put a street team together to pass out fliers before shows. Sometimes, you can find dedicated fans who will do it for tickets and free swag.
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