1.
Know your audience.
You just have to believe me when I say that this is the most important step that you need to take in order to become a more effective writer.
You see, you'll easily be able to provide your readers what they're looking for and you'll easily be able to connect to them on emotional level if you know them inside out.
2.
Establish your goals.
It's very important that you know what you would like to achieve for every article you write.
Are you going to use them to lure more people to visit your website? Are you going to use them to create product awareness? Perhaps, you will use them to establish your expertise in your chosen niche.
You'll most likely to realize your goals if you know them ahead of time.
3.
Offer unique, fresh information.
The problem with most article marketers right now is that they're too lazy to perform extensive research.
What they do is that they just rehash the articles that they see online.
Well, this isn't the best road to take if you're trying to make some serious noise online.
If you really want your target audience to pay attention to your articles, you've got to offer them with fresh, unique information that they can make use of in improving the quality of their lives or in solving their most pressing issues.
4.
Keep it simple.
Gone are the days when people can forgive you for using big, fancy terms.
Today, as these people are usually pressed for time, they prefer articles that are very straightforward and easy to understand.
Give these people exactly what they're looking for so you can start getting the kind of response that you need from them.