List building as well as free ezine advertising to your existing list is a core part of driving traffic to your website.
In fact I will be bold enough to say that it is one of the most profitable things that you can do for your internet business.
Let us look at the primary reasons why this may be the case.
The hardest part of your business is driving high quality traffic to your website that will actually purchase products from you.
Generating targeted traffic is a lot of work and can also be very expensive if you are using paid advertising like ppc or ezine advertising.
You make the most money from the follow up and not the initial sale where very few people will actually buy from you.
One of the key components of creating a profitable email list is that of trust.
With paid forms of advertising and also search engine traffic you need to have a sequence of emails that build up trust and credibility before subscribers will actually trust you enough to buy from you.
Now the big advantage of using article marketing to build a profitable list is that you have already created enough trust and credibility in your article for the subscriber to actually opt in to your list.
This plays a major part in actually monetizing an email list.
It is easy enough to build subscribers from paid advertising, but actually to get them to trust you and buy from you is the hard part.
For many people new to internet marketing this can be a major stumbling block.
Once you start using article marketing in your marketing campaigns you would have overcome a major stumbling block that prevents many people from being successful with their free ezine advertising campaigns that they send to their email list.