Search engine optimization continues to be a hot discussion.
It probably always will be because Google is going to catch onto any efforts made to trick it eventually.
But there's more to SEO than most entrepreneurs recognize.
Google's looking for sites that provide great user experiences.
If you think you can slap SEO onto your website as the last step, you'll never achieve the rankings you hope for.
SEO is more than keywords.
It's about delivering on customer expectation.
You develop positive customer experience on your website from first concept.
It's foundational!
Just a year ago, I was still hearing 5% was the magic number.
Now the sweet spot can range anywhere from 0.
05% to 1.
5%.
Anything higher is slapped for keyword stuffing.
From the time I learned of latent semantic indexing (LSI), I knew that this was an important component of SEO.
Related terms are a much better indicator that a page is going to deliver the information a visitor is looking for.
So lay a good foundation by doing your keyword research, but don't stop there.
Determine what the person searching for that keyword is looking for when they use it.
This is especially easy if you build your content around long-tail keywords.
Is the search based on a problem your visitor is trying to fix? Then deliver the answer through your content.
You can use video.
PowerPoint.
White papers.
Articles.
And more.
Deliver a positive experience that meets expectations.
Remember, your website isn't a brochure that talks about what you do.
Your website should be a place that SHOWS what your customer wants to find.
When you do this, SEO tends to work natively.
It probably always will be because Google is going to catch onto any efforts made to trick it eventually.
But there's more to SEO than most entrepreneurs recognize.
Google's looking for sites that provide great user experiences.
If you think you can slap SEO onto your website as the last step, you'll never achieve the rankings you hope for.
SEO is more than keywords.
It's about delivering on customer expectation.
You develop positive customer experience on your website from first concept.
It's foundational!
- SEO is about a site that is easy to navigate.
- It's about sites that don't nest information more than three, maximum five layers deep.
- It's about content that sends a clear message within its niche.
- It's about content that taps into Maslow's hierarchy of human needs.
- It's about integrating social media into the site in a fluid and accessible way.
- It's about identifying potential long-tail keywords and using them effectively.
Just a year ago, I was still hearing 5% was the magic number.
Now the sweet spot can range anywhere from 0.
05% to 1.
5%.
Anything higher is slapped for keyword stuffing.
From the time I learned of latent semantic indexing (LSI), I knew that this was an important component of SEO.
Related terms are a much better indicator that a page is going to deliver the information a visitor is looking for.
So lay a good foundation by doing your keyword research, but don't stop there.
Determine what the person searching for that keyword is looking for when they use it.
This is especially easy if you build your content around long-tail keywords.
Is the search based on a problem your visitor is trying to fix? Then deliver the answer through your content.
You can use video.
PowerPoint.
White papers.
Articles.
And more.
Deliver a positive experience that meets expectations.
Remember, your website isn't a brochure that talks about what you do.
Your website should be a place that SHOWS what your customer wants to find.
When you do this, SEO tends to work natively.
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