A blog is one of the simplest and effective tools for branding yourself as an expert.
In this article, I will show you how to use your blog to prove yourself so that you will build up relationships with your readers and build a loyal following.
Firstly, a blog is all about you.
You can put whatever content you want on it and you have full rights over what comments are allowed on your site.
Saying that, if you only allow all positive comments, it will not seem very realistic, so do allow some negative comments, and deal with them constructively.
You have the opportunity to tell your story on your blog, where you came from, how you have arrived at where you are and where you want to be.
This is all part of your personal branding and helps people relate to you.
By discussing what you have to offer in terms of product or service will also help brand you.
Then when people get to know you, they will identify with you and will be most likely to respond positively to the product or service you offer.
It also allows you to provide value through content, free giveaways etc, reflecting the needs of your followers.
Providing free content on your blog that meets the needs of others will drive traffic to your blog.
Over time, as your blog becomes more interactive and content builds up, your brand awareness and presence will also increase and people will come to know you as a "go to" kind of person when they need help or want to know something.
Your blog will also allow you to save time testing and tweaking as you can use the comments and feedback from your readers to provide you with answers.
If you have a question, you can ask it in your post and maybe offer something small in return for the favour of a reply.
Getting readers to subscribe to your list or offering something in exchange for their contact details will make sure you capture information from potential prospects that do not leave comments on your site.
You can then build relationships with them over time, constantly testing and tweaking to see what works best in terms of open email rates, click-through rates, conversions etc.
If you want to create your own brand presence on your blog, you must think very clearly what image you want to portray and to consistently over deliver on your promises.
It is important to be talked about, once you are not talked about for the wrong reasons.
In this article, I will show you how to use your blog to prove yourself so that you will build up relationships with your readers and build a loyal following.
Firstly, a blog is all about you.
You can put whatever content you want on it and you have full rights over what comments are allowed on your site.
Saying that, if you only allow all positive comments, it will not seem very realistic, so do allow some negative comments, and deal with them constructively.
You have the opportunity to tell your story on your blog, where you came from, how you have arrived at where you are and where you want to be.
This is all part of your personal branding and helps people relate to you.
By discussing what you have to offer in terms of product or service will also help brand you.
Then when people get to know you, they will identify with you and will be most likely to respond positively to the product or service you offer.
It also allows you to provide value through content, free giveaways etc, reflecting the needs of your followers.
Providing free content on your blog that meets the needs of others will drive traffic to your blog.
Over time, as your blog becomes more interactive and content builds up, your brand awareness and presence will also increase and people will come to know you as a "go to" kind of person when they need help or want to know something.
Your blog will also allow you to save time testing and tweaking as you can use the comments and feedback from your readers to provide you with answers.
If you have a question, you can ask it in your post and maybe offer something small in return for the favour of a reply.
Getting readers to subscribe to your list or offering something in exchange for their contact details will make sure you capture information from potential prospects that do not leave comments on your site.
You can then build relationships with them over time, constantly testing and tweaking to see what works best in terms of open email rates, click-through rates, conversions etc.
If you want to create your own brand presence on your blog, you must think very clearly what image you want to portray and to consistently over deliver on your promises.
It is important to be talked about, once you are not talked about for the wrong reasons.
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