Every small business depends on its website for a significant percentage of its revenue. In an era of advanced online marketing techniques, your website design has an important role to play in helping build your brand image. In fact, web design plays a big role online in representing your business. It has to be laid out well for customers and be simple to use. It has to do much more than look good and also has to be well optimized to rank high on search engines. Here are 3 features that you cannot ignore when building or upgrading your website. Make sure that your Web Design Calgary firm implements them effectively.
1. Responsive Design
Responsive design came into existence just a few years ago. It has been the talk of the Web Design Calgary industry, but not many web designing firms and professionals have actually implemented it. It is a standard that you shouldn't deviate from because there is no other technology that can make your website truly mobile friendly.
Besides, keep in mind that there will be more than 1.75 billion smart phone users in the world by the end of this year. There will be hundreds of millions more users who will be browsing the web on their tablet PCs. So make sure that you are reaching out to your target audience who are more likely to visit your website "on the go."
2. Single-page Scrolling
A more "artistic" Web Design Calgary service may not recommend it, but you should be more practical when it comes to designing or upgrading your site. Long scrolling or one-page scrolling allows you to serve all the content from a single page. Your visitors can scroll vertically to get all the required information. Discuss the benefits with your web designing service and decide the extra pages you may require to present your business more effectively. This is not a strict standard, but if you can provide most of the information on the same page, your visitors will not have to wait for other pages to load.
3. Flat and Minimalistic Design
You want to have a website with lots of colors, animation, photos, videos and other content to make it look more striking. If that is your idea of an attention grabbing website design, you may be mistaken. Moving on from the era of flash and vivid colors, more and more web designers (and website owners) are realizing the importance of flat user interface and minimalistic design.
You should be using minimum number of colors, and those colors should complement each other – such as white background and black type. Headers and other places could be populated with simple and smooth colors. Keep the number of images used to the minimal to ensure that your web pages load faster. It is also recommended to avoid animation and also keep the number of videos to the minimum. It is expected that flat and minimalistic design is going to remain here for long. So make sure to discuss and plan your website's design with your Web Design Calgary firm.
If you need to include videos into your website, HTML5 media and JavaScript libraries can make things much easier and faster. Flash may still have some purpose in some cases, but an increasing number of web designing professionals agree that the future of video lies with HTML5. So make sure to discuss HTML5 videos with your web designer.
These are the 3 most important web design trends and features that should be seriously considered for your site. Even if you already have a website in place for your small business, make sure to upgrade it to adhere to these standards.
1. Responsive Design
Responsive design came into existence just a few years ago. It has been the talk of the Web Design Calgary industry, but not many web designing firms and professionals have actually implemented it. It is a standard that you shouldn't deviate from because there is no other technology that can make your website truly mobile friendly.
Besides, keep in mind that there will be more than 1.75 billion smart phone users in the world by the end of this year. There will be hundreds of millions more users who will be browsing the web on their tablet PCs. So make sure that you are reaching out to your target audience who are more likely to visit your website "on the go."
2. Single-page Scrolling
A more "artistic" Web Design Calgary service may not recommend it, but you should be more practical when it comes to designing or upgrading your site. Long scrolling or one-page scrolling allows you to serve all the content from a single page. Your visitors can scroll vertically to get all the required information. Discuss the benefits with your web designing service and decide the extra pages you may require to present your business more effectively. This is not a strict standard, but if you can provide most of the information on the same page, your visitors will not have to wait for other pages to load.
3. Flat and Minimalistic Design
You want to have a website with lots of colors, animation, photos, videos and other content to make it look more striking. If that is your idea of an attention grabbing website design, you may be mistaken. Moving on from the era of flash and vivid colors, more and more web designers (and website owners) are realizing the importance of flat user interface and minimalistic design.
You should be using minimum number of colors, and those colors should complement each other – such as white background and black type. Headers and other places could be populated with simple and smooth colors. Keep the number of images used to the minimal to ensure that your web pages load faster. It is also recommended to avoid animation and also keep the number of videos to the minimum. It is expected that flat and minimalistic design is going to remain here for long. So make sure to discuss and plan your website's design with your Web Design Calgary firm.
If you need to include videos into your website, HTML5 media and JavaScript libraries can make things much easier and faster. Flash may still have some purpose in some cases, but an increasing number of web designing professionals agree that the future of video lies with HTML5. So make sure to discuss HTML5 videos with your web designer.
These are the 3 most important web design trends and features that should be seriously considered for your site. Even if you already have a website in place for your small business, make sure to upgrade it to adhere to these standards.
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