Having a website enables you to market your products and services to the rest of the world.
With the popularity of the internet as a marketing tool, a whole new science of marketing devoted to the internet has emerged.
To survive in the online business, it is imperative that you should know the right steps in order to reach out to your targeted audience.
Failing to do so will cause detrimental effect to your business.
Here are five things that you should take note of when choosing your domain name: 1) Easy to remember names Try to get names that can really tell the customers the kind of service or products you are promoting.
Naming your domain name pencils.
com when you sell pencils is really good at attracting the type in customers.
These customers normally type what they want in the search engine.
The search engine will then capture your domain name and displays it to them since it has such high relavance to pencils.
Do not try to get yourself some extra fancy name that is totally related to your products and services.
Your customer may not even remember your domain name in the first place.
2) Avoid imitating other's names Some people try to imitate their competitors' names, hoping that the customers gets mixed up and goes into their site.
The problem here is, what if your customers mistakes your competitors' website for yours! Always try to differentiate your domain name from the rest so that your customers know where are they going.
3) The age of your domain name Domain names, like wine, gets better as it ages.
When your domain name has been around for quite some time, it registers a higher rank with the search engines.
This helps you to get higher placements within the search ranks.
Having a domain name that has been around for some time also create the feeling of credibility with your customers.
4) Underscores Cannot get the domain name that you want because it has been taken up? Adding that underscore to your domain name can help you register the next best alternative but do take note that an underscore actually causes you to have lower points with the search engines.
A big NO NO.
Try to avoid it if you can.
5) Unknown suffixes All the names that you have tried mixing with the .
com has been taken up? No worries.
There are so many different types of TLDs for you to choose from at the present moment! Doing business online? Try a .
biz.
Creating a blog? How about a .
name? These are the essential things that every businessmen must know before they undertake the mission to bring their business online and market it to the rest of the world.
Keep these in mind and you should be on your way to selling more!
With the popularity of the internet as a marketing tool, a whole new science of marketing devoted to the internet has emerged.
To survive in the online business, it is imperative that you should know the right steps in order to reach out to your targeted audience.
Failing to do so will cause detrimental effect to your business.
Here are five things that you should take note of when choosing your domain name: 1) Easy to remember names Try to get names that can really tell the customers the kind of service or products you are promoting.
Naming your domain name pencils.
com when you sell pencils is really good at attracting the type in customers.
These customers normally type what they want in the search engine.
The search engine will then capture your domain name and displays it to them since it has such high relavance to pencils.
Do not try to get yourself some extra fancy name that is totally related to your products and services.
Your customer may not even remember your domain name in the first place.
2) Avoid imitating other's names Some people try to imitate their competitors' names, hoping that the customers gets mixed up and goes into their site.
The problem here is, what if your customers mistakes your competitors' website for yours! Always try to differentiate your domain name from the rest so that your customers know where are they going.
3) The age of your domain name Domain names, like wine, gets better as it ages.
When your domain name has been around for quite some time, it registers a higher rank with the search engines.
This helps you to get higher placements within the search ranks.
Having a domain name that has been around for some time also create the feeling of credibility with your customers.
4) Underscores Cannot get the domain name that you want because it has been taken up? Adding that underscore to your domain name can help you register the next best alternative but do take note that an underscore actually causes you to have lower points with the search engines.
A big NO NO.
Try to avoid it if you can.
5) Unknown suffixes All the names that you have tried mixing with the .
com has been taken up? No worries.
There are so many different types of TLDs for you to choose from at the present moment! Doing business online? Try a .
biz.
Creating a blog? How about a .
name? These are the essential things that every businessmen must know before they undertake the mission to bring their business online and market it to the rest of the world.
Keep these in mind and you should be on your way to selling more!
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