If one boring two-day project could substantially increase your company's revenue without an increase in your marketing budget, would you do it?
Cleaning up the marketing database or CRM system is probably one of the most boring projects that marketers undertake, but it can have a huge impact on a company's bottom line. We all know we need to do it, but most marketers procrastinate cleaning because it seems like such a huge hassle.
How much is clean marketing data worth? SiriusDecisions estimates that companies can generate nearly 70% more revenue simply by improving the quality of their marketing data. There's a quantifiable waterfall effect: more leads get qualified and faster, sales follow up rates increase, more sales are closed. Incremental improvements add up fast.
Even if you use a professional list cleaning service for data appending, updating or national change of address corrections, investing the time to do your own data cleaning and coding updates dramatically increases the value of CRM systems like Salesforce.com or NetSuite and marketing automation systems like Eloqua, Vtrenz, or Pardot.
But data cleaning is a pain, right? Not necessarily. ChickBiz Publishing is offering a free video to show marketers how use Microsoft Excel to quickly and easily clean up their marketing data. Using the process a small database can be cleaned in a few hours and a larger database can be significantly improved in just a couple of days. Yes, they're lousy, boring days. But with this process you can do the job in a couple of days instead of a week or more.
The cleaning process outlined in the video is excerpted from "Double the Value of Your Marketing Data," a new ebook by Katherine Chalmers. In addition to detailed instructions for the cleaning process outlined in the video, the ebook offers tips for marketing data management, recommendations for capturing marketing data from a variety of sources, and coding techniques for effective lead nurturing and segmentation.
To view the free video, please visit [http://www.chickbizpublishing.com/doubledatavalue/video.html].
Cleaning up the marketing database or CRM system is probably one of the most boring projects that marketers undertake, but it can have a huge impact on a company's bottom line. We all know we need to do it, but most marketers procrastinate cleaning because it seems like such a huge hassle.
How much is clean marketing data worth? SiriusDecisions estimates that companies can generate nearly 70% more revenue simply by improving the quality of their marketing data. There's a quantifiable waterfall effect: more leads get qualified and faster, sales follow up rates increase, more sales are closed. Incremental improvements add up fast.
Even if you use a professional list cleaning service for data appending, updating or national change of address corrections, investing the time to do your own data cleaning and coding updates dramatically increases the value of CRM systems like Salesforce.com or NetSuite and marketing automation systems like Eloqua, Vtrenz, or Pardot.
But data cleaning is a pain, right? Not necessarily. ChickBiz Publishing is offering a free video to show marketers how use Microsoft Excel to quickly and easily clean up their marketing data. Using the process a small database can be cleaned in a few hours and a larger database can be significantly improved in just a couple of days. Yes, they're lousy, boring days. But with this process you can do the job in a couple of days instead of a week or more.
The cleaning process outlined in the video is excerpted from "Double the Value of Your Marketing Data," a new ebook by Katherine Chalmers. In addition to detailed instructions for the cleaning process outlined in the video, the ebook offers tips for marketing data management, recommendations for capturing marketing data from a variety of sources, and coding techniques for effective lead nurturing and segmentation.
To view the free video, please visit [http://www.chickbizpublishing.com/doubledatavalue/video.html].
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