Business & Finance Advertising & sales & Marketing

Internet Marketing - How to Handle the Competition

In the world of Internet Marketing, the best way to handle the competition is to forget about it.
If there is any demand at all for your product or service, no matter what it is, the competition will always be there and will always get tougher.
The best way to survive in a competitive world is not to try to compete.
Don't focus on what the competition is doing; focus on what you can do to be unique; focus on what you can offer.
Competition can create trust and friendship among members of the same team, but can also create ill feelings between adversaries.
Look at your internet marketing competitors as teachers or advisors.
Cooperate with them.
Focus on complementing and complimenting them.
The best way to destroy your enemy is to make him your friend.
Competition is win/lose; cooperation is win/win.
Internet Marketers all hold the same hand of cards, but each has a different wild card.
That wild card is you - you are the wild card in your internet marketing business, and how you play that card will define your product or service and will separate you from the rest of the players.
Trying to compete on price, image, design or innovation will prove to be futile.
Someone will always come along and beat your price, or design a fancier webpage.
You might think that you want to promote your internet marketing company or your marketing program, but more than that, you want to promote yourself as a unique representative of that company or program.
You are the contact.
You are the ambassador.
No one else can come up with a better you.
You will attract people that your competition can never attract.
Instead of trying to outdo your competition, try doing the opposite of what they are doing.
Approach the solution to your customers' problem from a different angle.
Put a different slant to your explanation.
Offer them your solution to their problem, your answer to their question.
The only area of your business where no one else can compete is being "you".
No one makes a better you.
So capitalize on that.
Offer them the real you.
Don't try to be someone you're not.
You will attract people who can relate to you.
Show them that they don't have to be an expert; they just need to be themselves.
You want people to say - "I can do that!"
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