Function

• A senior account executive may have a solid base of clients and several years of experience. She also may mentor junior account executives. In September 2010, Payscale reported the average annual salary of an account executive ranges between $34,231 and $46,619.
  
  

Promotion

• Experience often leads PR account executives to be promoted into a senior role. As of September 2010, Indeed reports a national average salary of $56,000 per year for senior account executives.
  
  

Potential

• PR account executives can work directly for an organization or through a marketing, advertising or public relations agency. Payscale reports that as of 2010, senior account executives make the highest salary at advertising agencies, ranging from $45,273 to $61,997 per year.