You've decided to hire a freelance copywriter, and for some reason you're convinced its going to be a magical, easy-peasy effortless experience? He's going to come in, quadruple your sales, and you leave happy.
WRONG.
That's ONLY going to happen if you make sure the following criteria are fulfilled first.
Pay attention to these 7 secrets first.
1) Make sure you've plugged all other leaks in your business first.
If you suddenly triple the effectivness of your salesletter, but your leads are bad, you're going to find yourself into refund hell.
2) Make sure the copywriter you hired has an unconditional money-back guarantee (based on pre-determined concrete results) 3) Avoid freelancers who are looking for you.
Don't go to freelancer networks, rather ask around for a recommendation.
4) Form a relationship with the copywriter, in this way you changed his mindset to that of being a partner, and not just a one-time employee.
Why would you do this? Because you want him to think long-term benefit to your company, not just this one piece (this one salesletter or whatever).
5) Inform the copywriter about your goals, visions and dreams for this business, so he really gets to know what your end-game is.
You'll get a much better piece of work then if he just treats this as an isolated piece 6) Make sure to match the copy between any related pieces.
For example, if you're ordering a salesletter, make sure to get the copywriter to work on the thank you page and pre-sale as well.
7) Finally, realize that you don't need a copywriter.
Make sure if its really the best choice or if you're just being lazy.
Sometimes you can do the work yourself.
The key is, do you really not have the time, or do you just feel lazy.
Only hire a copywriter when you don't have the time/skill to do it yourself.