Article marketing may seem a little bit old hat but I assure you it is still a great strategy that you can use to improve your ranking on search engines and drive traffic to your site.
I hope that after you have read this, you will realise why writing and submitting articles remains one of the best strategies for search engine optimisation.
The reason why article writing is such a powerful SEO tool is because you can include many specific keywords and phrases that are specific to your niche.
If you have done your research on all your essential keywords you can start using this information to write your article.
Of course you should not stoop to article stuffing, that is just repeating the same keyword phrases over and over, as not only will it read disjointedly, but you will get penalised by the search engines, because they know as well as you do that you are trying to manipulate the system.
You should try to keep your keyword phrases to about 4% of the total words in the article.
The articles that you submit to the higher ranking article directories will have your keywords picked up by the search engines, so that whenever anybody types in that particular phrase when doing an online search your website will hopefully come up.
One big advantage this article submission has over other search engine optimisation techniques is that articles hang around on the net for a very long time.
Thus you write the article once, but the benefit accruing to you from that article will continue for years to come.
I still get visitors on my site from articles I wrote years ago.
Of course, the other benefit, besides having your keywords in the article, is that you can get links back to your site from the author's bio box, and as the big article directories have a high page rank, this valuable page rank will pass through to your site.
Also of course other webmasters may like your article and put it on their site.
If enough of them do this, the links back to your site will be distributed across the Internet, and give your site more importance in the search engine results.
Another advantage of article marketing is that these days articles are cheap to produce.
You no longer have to write the articles yourself.
There are plenty of article writers around who will gladly write an article for you for as little as five dollars, and who knows, they may do a better job than you.
Some of these writers will even submit the article to the article directories for you for a small extra charge, so in fact to be a successful article marketer, you need not do any work at all! There are also various software programs around that will spin your article and automatically submit it to the article directories, but I much prefer paying somebody to write an article for me and submit it manually.
One other tip: an easy way to write articles is by using some kind of voice recognition software, which is exactly how I am writing this article.
It saves me a lot of time laboriously typing an article out: I cannot tell you how much easier it has made article marketing for me.
I hope that after you have read this, you will realise why writing and submitting articles remains one of the best strategies for search engine optimisation.
The reason why article writing is such a powerful SEO tool is because you can include many specific keywords and phrases that are specific to your niche.
If you have done your research on all your essential keywords you can start using this information to write your article.
Of course you should not stoop to article stuffing, that is just repeating the same keyword phrases over and over, as not only will it read disjointedly, but you will get penalised by the search engines, because they know as well as you do that you are trying to manipulate the system.
You should try to keep your keyword phrases to about 4% of the total words in the article.
The articles that you submit to the higher ranking article directories will have your keywords picked up by the search engines, so that whenever anybody types in that particular phrase when doing an online search your website will hopefully come up.
One big advantage this article submission has over other search engine optimisation techniques is that articles hang around on the net for a very long time.
Thus you write the article once, but the benefit accruing to you from that article will continue for years to come.
I still get visitors on my site from articles I wrote years ago.
Of course, the other benefit, besides having your keywords in the article, is that you can get links back to your site from the author's bio box, and as the big article directories have a high page rank, this valuable page rank will pass through to your site.
Also of course other webmasters may like your article and put it on their site.
If enough of them do this, the links back to your site will be distributed across the Internet, and give your site more importance in the search engine results.
Another advantage of article marketing is that these days articles are cheap to produce.
You no longer have to write the articles yourself.
There are plenty of article writers around who will gladly write an article for you for as little as five dollars, and who knows, they may do a better job than you.
Some of these writers will even submit the article to the article directories for you for a small extra charge, so in fact to be a successful article marketer, you need not do any work at all! There are also various software programs around that will spin your article and automatically submit it to the article directories, but I much prefer paying somebody to write an article for me and submit it manually.
One other tip: an easy way to write articles is by using some kind of voice recognition software, which is exactly how I am writing this article.
It saves me a lot of time laboriously typing an article out: I cannot tell you how much easier it has made article marketing for me.
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