Things really took off in 1952 when Sydney model Ann Ferguson wore a Paula Stafford creation on Surfers Paradise beach. A beach inspector told her he thought her costume was too brief so the next day she came back with 5 of her friends in identical two piece swimwear and tipped of the media, from that point on the popularity of the bikini could not be stopped. She had 65 staff working as much as 18 hours everyday to supply 400 stores in Australia.
Despite the claims that bikini atoll and the French introduced the bikini, it was Paula Stafford at Australia's holiday capital that introduced the world to what has become the greatest revolution to women's swimwear, and unlikely ever to be surpassed. Coined the bikini, the style has become synonymous with gorgeous beach babes, sun drenched beach holidays, relaxation and inspired many calendars, fashion front covers and beach competitions. The bikini is the essence of summer. Who would have thought that two tiny pieces of lycra could possibly capture the wide imagination of the world that it in fact has.
But after nearly 60 years, the bikini, in style remains the same, however design has changed with the contemporary demands of fashion and designers are designing swimwear that is fun, funky and flirty and celebrates everything that is summer, meeting the expectation of the modern girl looking for a fashion statement as much as a practical and functional garment for the water.
In recent years some of the most famous bikini moments have come from the Sports Illustrated calendars or from paparazzi shots of your favorite celebrities frolicking on their private beaches. However, for the rest of us mere mortals the two piece swimsuit is unlikely ever to fall out of fashion, as timeless as the little black dress the bikini is a must have for any girl in their summer wardrobe.
Despite the claims that bikini atoll and the French introduced the bikini, it was Paula Stafford at Australia's holiday capital that introduced the world to what has become the greatest revolution to women's swimwear, and unlikely ever to be surpassed. Coined the bikini, the style has become synonymous with gorgeous beach babes, sun drenched beach holidays, relaxation and inspired many calendars, fashion front covers and beach competitions. The bikini is the essence of summer. Who would have thought that two tiny pieces of lycra could possibly capture the wide imagination of the world that it in fact has.
But after nearly 60 years, the bikini, in style remains the same, however design has changed with the contemporary demands of fashion and designers are designing swimwear that is fun, funky and flirty and celebrates everything that is summer, meeting the expectation of the modern girl looking for a fashion statement as much as a practical and functional garment for the water.
In recent years some of the most famous bikini moments have come from the Sports Illustrated calendars or from paparazzi shots of your favorite celebrities frolicking on their private beaches. However, for the rest of us mere mortals the two piece swimsuit is unlikely ever to fall out of fashion, as timeless as the little black dress the bikini is a must have for any girl in their summer wardrobe.
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